Business Environment

Online and offline use of post-corona pandemic【work being selected to go online based on reflections on working from home】



Working from home

In February of this year, we celebrated our third anniversary as a Domestic Investment Company in Indonesia (PMDN).

As we are a small company, we don't hold any events or make a commemorative tabletop calendar to hand out, but we changed the design of our business cards, changed the theme of our website, and just when we were thinking that we wanted to leave some kind of proof that we had reached the end of the year, the new coronavirus scare hit us.

Work From Home (WFH), or Kerja Dari Rumah (KDR) in Indonesia, and I hear positive and inflammatory voices on social media such as "we tried it and it's more efficient," "people who can't get results are exposed for being results-oriented," and "companies that can't cope with the remote-centered era will be eliminated.
I'm ashamed to admit that our company's productivity has slumped due to remote working, and when I ask a staff member a question, he or she is slow to respond and tends to be late in reporting the work we asked him or her to do, and I'm the only one who has to deal with communication stress because I don't want to be bent out of shape by complaining to a proud technician while my staff enjoys their freedom.

Normally, the staff who work from home have their wives and children at home, and if they are running a shop on the side, their wives may ask them to look after the shop, and there is no way that Indonesian staff can concentrate on system development because they don't have a study in their small home.

Moreover, when the Ramadan (fasting) period begins on April 23, and five hours after waking up early at about 4 a.m. to eat Sahur, the meal before the fast began, and praying Fajir, it is now a perfectly natural survival instinct for a sleep-deprived and thirsty Muslim staff member to want to lie down on the couch beside him rather than expend his energy on coding.

I work at the dining room table every day, while my wife busies herself with housework and garden maintenance.
It doesn't matter how focused I am on writing system proposals or calculating amounts of money for important bills, the person sitting at my desk looks bored to my wife, who is physically working, and she doesn't feel good about it because she is jealous.

Statistics clearly show that working from home tends to attract marital fights and domestic violence, and
My guess is that the trigger is your wife's emotional entanglement.
This is inevitable as long as humans are social creatures living in a balance of reason and emotion, and the only solution is for your husband to make an effort not to rebel emotionally.

In order to keep the peace between my sensibility-centered wife and my reason-centered wife, the only way is for me to keep compromising.
If you can think of compromise as a loss and not as a loss but as a success in controlling the other person's sensibilities through your own reasoning, then your marriage is no longer a scary one.

The use of online and offline sales for post-corona pandemic

It's hard to imagine that the post-corona disaster will bring all of a service provider's business activities fully online.
After reflecting on the negative aspects I saw in this work from home project, I think we can narrow down the tasks that can be replaced online.

In accordance with the guidance of the Bekasi Labor Department, we were forced to adopt a home-based work system; however, we found that internal operations were less productive, so we plan to return to working in the office as usual after the cancellation, and we are considering whether we can make the first contact with our company and products remotely.

I considered some negative aspects, such as "It would be rude not to physically visit the customer," and "It would be difficult to convey detailed product descriptions.
The positive aspect of minimal time tied up with each other is significant, so by making the door-knocking part of your sales activities remote, you can rather only make physical visits to truly serious customers, which can reduce travel costs.

Ever since I came to Indonesia in 1997, I've been using the phrase "web-based business" as the basis of my work, but regardless of whether this phrase is generally accepted, what I'd like to say is that web-based businesses are able to expand their business sphere infinitely beyond physical distance, and that past data can be stored as an archive to create infinite future promotional effects.

Until 2007, we were selling furniture and traditional handicrafts, which are the symbol of real work in Bali, to Japanese companies online, and now we are proposing a real service of development and introduction of a manufacturing system, starting from this website.

In Indonesia, this website is the starting point for inbound sales to reach cases where customers collect information on the website and proceed to system selection, and this is probably where about 50% of the potential customer base falls.

The remaining 50% of customers feel the need to systematize, but do not yet have a concrete plan in mind, so outbound sales is effective by calling on those customers at the right time to translate their ideas into concrete forms.

Even if the post-corona pandemic in Indonesia leads to a shift in business operations online, the basic principle of "timing is important in business" will not change, so I don't think outbound sales through online will disappear.

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