Business Environment

Real Seminars and Online Seminars in Post-Corona Disaster Indonesia【short, casual sessions focused on a theme】

2020/05/08

オンラインセミナー

Planning a real seminar and an online seminar is a completely different concept.

In our company, several times a year, we have been renting the conference room of the management office of MM2100 Industrial Park in Cibitung, EJIP Industrial Park in Cikarang, KIIC Industrial Park in Karawang, and we have held a seminar of the production management system for Japanese manufacturers.
To avoid a dense environment due to the spread of coronavirus infections, we will be planning to focus on online webinars in the future.

When we hold a real seminar, we take care of our guests who come from far away to attend in traffic jams, so we try to be hospitable by holding two to three sessions in about three hours, and then holding a reception after the seminar at a nearby Japanese restaurant, but in the meantime, half a day goes by.

When this is a webinar, it requires a fundamental shift in thinking. You can connect from your office or home PC, which lowers the barriers to participation, while you can't expect the same motivation as in a real seminar.

On the organizer's side, we have to abandon the idea that "it's a pity that we have to cut off the event after 2 hours," and instead plan the event from the exact opposite point of view: "we have to focus on a theme and cut it short so that the casual audience will not get bored.

We had a hard time choosing a location for the real seminar, considering the location of our target customers.
Even though online you can basically invite people to participate from any location, it is more effective to limit yourself to a certain geographical area, such as "within Indonesia", for a webinar on business systems like ours, because the follow-up would have to be a real visit.

The benefits of webinars and where they are going

In a real seminar, the Power Point presentations on the screen can be difficult to read from the back of the room.
Webinars use the screen-sharing feature that all online conferencing software such as Zoom includes, so all participants see the same quality images.

Also, it takes a lot of courage to raise your hand in front of a crowd of attendees during the question and answer session of a real seminar, but you can attend the webinar without having to show your face, so you can ask questions during the host's presentation.

While having an expert travel from Japan to Indonesia for an hour-long presentation is time-consuming and costly, you can easily request a keynote speech online through our webinar, or you can ask the manufacturer's president to deliver the opening and closing remarks.

Real seminars may come with conditions such as "if there are more than 5 people who sign up" for cost-effectiveness, but webinars are less costly for the organizer and guarantee anonymity for the participants, so it makes sense to hold a webinar if there is even one participant in the extreme.

In the case of Indonesia, there is a slight concern that the internet connection may go down suddenly and interrupt the lecture.
Even if you ask to speak at an outpost from Japan for a real seminar, there are times when you arrive late from your hotel to the venue because of heavy traffic due to a Tol (highway) accident, so I think you can be forgiven for the risk of a webinar and the line problems.

As you can see, the biggest advantage of webinars is their "casualness," and since they require casual entertainment that didn't have to be considered in real seminars, they are more easily accepted with the lightheartedness of an online drinking session.

On the other hand, the ease with which they can be held means that there is a possibility of a flurry of webinars with similar content by other companies in the same industry, so I think the style of these seminars will be more frequent and shorter in order to avoid duplication of content at the same time.

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