Business Environment

Time machine business between Japan and Indonesia became difficult.



Time machine business

I think that Yoshinoya overcame the frame of Japanese food and became Indonesian soul food. I am happy to see the scene where Japanese food culture is accepted by Indonesian people.

Time machine business is now outdated words, but in short the business that utilize the time lag between developed countries and underdeveloped countries. I have listened following ideas many times "Let's bring a success example of Japan to Jakarta and make a profit".

Which is easier in Japan or in Indonesia for Japanese to start up new business? From the point of view of administration procedure Japan is easier and less expensive to start up business.

Even being a negative aspect from Japanese who stayed in Indonesia for several years and who knew the difficulties of business environment in Indonesia, it is supposed to be just a small constrains for Japanese startups to enter the large potential market of Indonesia.

The parent model of the time machine business was the most advanced internet business in the United States. But now we need to think about if it was still correspond to the business in Indonesia. First of all how effective is the time machine business method in the current year?

By the way I remind that Doraemon was a cat type robot who came on a time machine from the country of the future.

When the time lag becomes short according to flattening of information, the value of the time machine is getting decreased.

When exporting furniture and miscellaneous goods from Bali eight years ago, my business model was based on time lag of information between Japan and Indonesia. In short, this business model was "Supporting the retail shop selling Indonesian goods in Japan", and it was running well as long as being under the Asian miscellaneous goods boom.

However, my business model was getting difficult to run when a lot of tourists coming to Bali, purchasing goods for themselves and selling them through internet shops.

Information was getting flattened through the Internet, and many small and medium-sized company followed the same business. After market being formed, large company entered later and driven out small and medium company.  That was the typical losing pattern.

Compared to 10 years ago when time machine business was talked about in Japan, currently there is almost no available time lag in Indonesia. So financial supports from the initial stage by incubators and seed accelerators are getting more important for startups who have innovative idea and have ability to create business so that they would not be destroyed by large company.

This is the same situation as Japan, isn't it?

I think that Indonesia's future forecast by "time machine" which came from Japan's past is NO LONGER valid. So the management need to consider of how to construct a sustainable growth model ahead of this new business circumstance.