Indonesian History

The Closing of the First McDonald's Store and the Historical Background of Sarinah Department Store【The Garuda Merchant, a classic novel about Indonesia】

サリナデパートとマクドナルド

The first McDonald's store in the memorable Sarinah Department Store closes

The first McDonald's in Indonesia, Sarinah Department Store, will close after today, May 10.
While Jakarta's shopping malls continue to be modernized with new concepts, the Sarinah department store and the Pasaraya in Block M, which were the staple meeting places for young people when I first arrived in Indonesia more than 20 years ago, have been completely left behind.

Since then, McDonald's has been a more important and friendly symbol for Jakarta kids (Orang Betawi) than Sarinah Department Store itself, and back in the days when there was a Hard Rock Café on the second floor, they would meet at McDonald's first and then go to the concert.

In 2009, it was bought out by Tony Jack, but the owner went bankrupt after a year and McD was revived. The owner went bankrupt for a year and McD was revived and the restaurant was temporarily closed due to a hygiene problem.
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When I came to Indonesia in 1997, I asked an older sister at a cafe who took me to a welcome party at the time to be my Indonesian language teacher, and she corrected my weekly memos of questions and answers every Sunday at McDonald's.

I knew that she liked me as an Indonesian teacher, but I wanted to improve my Indonesian, and I thought of our relationship as a complete teacher and student, so when her frustration with me reached its limit, I decided to start dating her. I ended this platonic relationship. Looking back, I'm sorry for being so cold.

I ordered an egg muffin set from the small cash register on the north side of McDonald's No. 1 in Salina, which closes at 10 p.m. tonight. I think this is about the only time I've played up north until the weekend morning and had a review meeting here anyway. The employees are moving to other stores. pic.twitter.com/MVz0Bf7NNl

Every Saturday, I would hang out with the girls from various cafes in Block M, starting at 1am after work at the Sydney 2000 or Stadium in the Cota area until the morning, and then take a taxi to McDonald's in Sarinah when the skies were white, but my routine was
As I ate breakfast with these exhausted girls, I remember the dazzling sight of the healthy people who had gathered to sweat it out at Carfriedy, and the anxiety of the gap between me and the momentary, decadent life I was leading.

Sarinah Department Store in "The Garuda Merchant

In the second half of Yusuke Fukada's "The Garuda Merchant," which is becoming a legend as a novel about Indonesia, it is mentioned that the Sarina Department Store was named after the nanny of Indonesia's first president Sukarno, and was the first large department store chain in Indonesia.
The Japanese trading companies fought fiercely with the Japanese government and the Soekarno administration for the award of the construction project, using Japanese loans for post-war reparations to finance the project.

After being appointed by the President of Japan to award the project, the Japanese trading company is responsible for getting the Japanese government to provide post-war reparations to fund the Sarinah project, or to arrange a yen loan secured by reparations with the bank and to manage the project through the construction company.

Throughout the story, a Japanese trading company lobbies bigwigs in the Japanese government to get the president's nomination for the project, and uses a Japanese woman as a "human servant" to win the favor of President Sukarno, who is weak on women, but
The film depicts how one of them, Dia (modeled after Mrs. Devi, whose maiden name is Shimpoko Nemoto), survives the conflict of interest by playing tactics with the president and a Japanese trading company.

The president of Toho Trading (modeled on Tohyama Trading) is a weak trading company, but thanks to the political power of the president, he is entrusted with the reception of President Sukarno during his visit to Japan, and the president cannot overlook the fact that Naomi (Shichihoko), who was singing at the club "Manuela" in Ginza (modeled on the club "Copacapana" in Akasaka), fell in love with her beauty and beautiful voice.
Naomi is sent to Indonesia through Tominaga (modeled after Masaya Kirishima, the owner of KIRISIMA restaurant and the J-Clinic, a Japanese clinic, who passed away in November last year).

I had the pleasure of working with Mr. Kirishima once when he was alive, and I had the impression that he was an honest person who had gained the trust of the people around him with his honest character.
Naomi is confused by the unfamiliar environment, but by being a sounding board for her and gaining her trust.
He gains the trust of the President, who falls in love with Naomi, and helps Toho Shoji to compete on equal footing with major trading companies for compensation projects.

In the end, the president of Toho Shoji, who thought he was using Deere to his advantage, was shut out of Indonesian business in the Sarinah project when it was discovered that he had cheated on a rebate of 6% of the value of the order, a rebate called Revolutionary Fund, raised through Sato Chu Shoji (modeled after Itochu).

I'm not the only one who learned about the historical background of the Sarinah department store in "The Garuda Merchant.
This decision not to extend McDonald's entrance meant that McDonald's did not match the concept of the newly revamped Sarinah department store, an event that made me feel that the times were unstoppable.

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