Business Environment

E-Payment by Electronic Money in Indonesia

Electronic money has grown with the development of car dispatch apps

The first full-fledged smartphone dispatch app to be available in Indonesia was Uber, which expanded from the US in August 2014, followed by motorbike taxi GrabRide in November 2014, but it's still fresh in our minds that the home-grown GoJek app was launched in 2015 and quickly increased its visibility and market share with that shocking "10,000 rupiah for a ride anywhere" campaign.

In the case of Ojek, a motorcycle taxi that hangs out on the side of the road and waits for customers, it's a hassle to negotiate a fare with the driver, and in the case of bluebird taxis, the fare is high and the evening, it was hard to catch them in the rush to get home, so you can rest assured that GoJek Inc. You can order a registered driver from the smartphone app, and you don't have to worry about making change, plus it's cheap GoJek, which can be ridden on the GoJek, has become a revolutionary service for users to get around.

Drivers are motivated by the fact that they can earn bonus points based on their distance. At one point, it was even said that it was more profitable to be a GoJek driver than to work in an office But now that I think about it, that was a huge amount of money that was raised to take control of the market as quickly as possible. This is an initial strategy to improve the quality of the service and penetrate the market as planned. The process is the very history of how a very good start-up company grew into a big company.

GoJek has since turned profitable in the third quarter of 2019, turning from a single-minded strategy of expansion that continues to add more types of services to a "select and focus" strategy that strengthens its core business: transportation, food delivery and e-money.

Electronic payment services such as GoPay and OVO underpin this dispatch service. With the development of smartphone app services and online marketplaces, Indonesia's electronic Money transactions have continued to increase over the past three years, reaching 241.2% growth in Q4 2019.

The Benefits of Ecommerce Payments for Consumers and Businesses

The three largest transactions in Indonesia with the largest amount of e-money usage are as a means of payment in retail stores (28%), online transportation bookings for transportation (27%) and meal delivery bookings (20%), with me, who rarely travels with GoJek, using it for e-commerce payments (15%) and bill payments (7%) in online marketplaces such as Tokopedia and Shopee, which are the two dominant marketplaces.

The pioneer of electronic money in Japan was a pre-charged card issued by East Japan Railway Company (JR East) that you can use by charging your card in advance I think it's a prepaid Suica, but it's called "Bank" in Indonesia Mandiri and Indomaret have partnered with e-money and BCA Flazz, among others. Nearby, in October 2017, these contactless IC cards will make it possible for TOLs (highways) to fully Cashless is being made, and more recently, cashless parking in malls and office buildings. If you don't check your balance often, you won't be able to settle your account from the queue behind you. You'll be embarrassed by the horn honking all over the place.

And GoPay is the Japanese equivalent of PayPay, which is used for QR code payments at convenience stores in Japan and OVO, etc., and in the case of Indonesia, the top-up balance is limited to about Rp.1juta The main reason for the rapid penetration of smartphone payments to a wide range of age groups, though, is that Discounts and cash back, such as "50% discount with ShopeePay campaign, but in this time of corona ravages, it is also the medium of transmission of the virus. The trend to refrain from using leapfrog bills and coins to make payments has encouraged the use of smartphones for e-commerce payments. .

The benefits of smartphone payments for warung and SMEs include efficiency of work by reducing payment time, not having to prepare change, bookkeeping by automatically recording transaction history, and not having to go to the bank to save sales, and GoPay is frequently conducting on-site briefings to SME self-employed businesses to increase the number of micro-business partners across Indonesia.


情報共有 1

The sharing of visible results leads to a common recognition of the problems, but if there are people who are troubled because the scarcity of information is diminished by the increasing sharing, the political power to increase the position by monopolizing useful information is at work.

インドネシアのスタバの店員にありがたい人生の教訓を教わった件 2

When you order your usual iced coffee at your regular Starbucks, a familiar clerk usually talks to you in a friendly and familiar way, like "You came at an unusual time today," or "Is your usual iced coffee okay today?

宗教によって異なる「死んだらどうなる」の考え方 3

Both Christianity and Islam are religions derived from Judaism and believe in the one and only God, Jesus Christ (God Himself) or Allah, respectively.

株価操作なんてインドネシア株では当たり前 4

Stock prices fluctuate with sell and buy orders, and if you get a lot of sell orders and a lot of buy orders, the other investors will follow suit with "me too" and the stock will go up.

心臓に毛が生えたインドネシア人のずうずうしい転職活動を応援してみた 5

Since many Indonesians can't maintain mental stability without revealing a secret story to someone else.

日系企業のインドネシアでの存在意義 6

If Japan's population continues to decline at the current rate, domestic demand will continue to shrink, and if this happens, it is inevitable that domestic companies that find it difficult to survive in the Japanese domestic market alone will look for ways to make a living in overseas markets.

チャンスはあるが勝てる分野が 7

After living in Indonesia, talking to people on my own, and gradually understanding the local situation, I realized that starting a business in Indonesia is surprisingly difficult. The reason for the difficulty is the high shipping costs and tariffs, the competition from local companies, and the high running costs of IMTA and DPKK.

インドネシアのシステムインテグレーション業界 8

The other day, I had the opportunity to exchange opinions with JETRO (Japan External Trade Organization) about IT investment by Indonesian SMEs, and they raised an important issue related to the existence value of system integrators, such as "How can we explain the cost benefits of system investment?

肉体と精神と心と魂 9

Speaking of "Body and Soul," it's the debut song of SPEED, a member of the LDP's House of Councillors, Eriko Imai, who was unofficially appointed as parliamentary secretary of the Cabinet Office following yesterday's cabinet reshuffle, and the name of a long-established Indonesian women's fashion brand.

ジャカルタのラーメン市場 10

I came to Indonesia for the first time in October 1997. I didn't understand Indonesian, my job was hard, the people around me were unreasonable, and there was a time when I wanted to go back to Japan for a while.

ブランド力、技術力、資金力の3要素 11

After the Jakarta riots of 1998, when the rupiah plummeted and domestic companies with foreign dollar-denominated debt were struggling to pay interest, I was looking for a new business in Indonesia that would allow me to earn foreign currency.

日本とインドネシアの間でのタイムマシン経営が通じなくなっている件 12

I think that Yoshinoya overcame the frame of Japanese food and became Indonesian soul food. I am happy to see the scene where Japanese food culture is accepted by Indonesian people.

不景気の歴史 13

Since I came to Indonesia, I have seen the economic recession several times, but because of the spread of the new coronavirus this time, the economy will definitely go into recession, and in a few years' time it may be called corona shock or corona recession.

日本のバブル経済崩壊後とインドネシアの通貨危機後 14

When I entered university in 1991, at the end of the bubble economy, land and stock prices were exploding, Mitsubishi Estate had bought the Rockefeller Center Building, a symbol of America, and the women of the one-length body-con (like the Bubbly Dance of Tomigaoka High School's dance club) were dancing at Juliana Tokyo in the waterfront bay area, waving their fans.

内需と外需の自国経済に及ぼす影響 15

The situation in Japan is that even if public works investment is made, the money stays in the savings of companies and individuals, and domestic consumption does not increase, while the situation in Indonesia is that even if domestic consumption increases, the ratio of imported consumer materials is high, and domestic assets are flowing out to foreign countries.

2019年の総選挙を前にインドネシア政治史のおさらい 16

As the campaign (Kampanye) for next year's presidential election (Pemilu Pilpres Pileg Indonesia 2019) is lifted, it has been decided that the order in which the ballot papers will be printed will be No. 1 for the incumbent President Jokowi and Vice President Mahuru candidate pair and No. 2 for President Prabowo and Vice President Sandiagauno candidate pair.

インドネシアの国土と風土が生み出す産地特有のコーヒー 17

Located in the coffee belt between the Tropic of Cancer and the Tropic of Cancer, Indonesia is a country suitable for coffee cultivation, and during the 300 years of Dutch colonial rule that followed the advance of the East India Company in 1602, Arabica coffee was brought to the country and cultivation began in the plateau region with a favorable climate.

-Business Environment