Business Environment

Gojek lays off 430 employees as GoLife business closes

GoClean and GoMassage to close on July 27

In the wake of the new corona, car-dispatch giant Gojek has announced that it will close GoClean, where you can order cleaning, ironing and car washing, and GoMassage, where you can order in-home massages, on July 27, and lay off 430 employees, or about 9% of its workforce (PHK = Pemutusan Hubungan Kerja).

The reason for the closure of the service is because "the corona pandemic has led to limited services at close range and physical contact (pandemi membatasi interaksi jarak dekat dan kontak fisik)," which has led to a decline in service usage.

I don't bother with cleaning, laundry and cooking, but ironing is the only thing I'm not good at since I was a bachelor, and for two hours We have been using it for many years, partly because of its reasonable price of only Rp. 90,000! .

Since this will be gone, I'll have to be prepared to do it myself, but the GoLife business The downsizing began last December, with GoGlam (make-up), GoFix (repairs), GoAuto (auto repair), GoDaily (daily necessities like gallons of aqua and LPG gas cylinders) (shopping) and GoLaundry) have been eliminated, accounting for 90% of GoLife's sales and Only GoMassage and GoClean, which were there, remained.

As cleaning and massage are the quickest way for ordinary Indonesians to get a job, and as many users on social networking sites have expressed regret for the closure, I believe that after the corona disaster settles down and the PSBB is lifted, there will be enough demand and supply for this sector to probably bring in another online service.

Business Strategy of Selection and Concentration

GoJek was just after raising funds from Facebook and PayPal at the beginning of June, which may have reflected the wishes of its shareholders, but now that GoLife as well as GoFood Festival, a food court service, have been shut down, and rival Grab has also cut 5% (360 jobs) in its non-core business, the Indonesian online app business entity seems to be going through a selection and concentration strategy to survive the coronation disaster.

The three core businesses that GoJek says it will concentrate on are all future growth industries in Indonesia, and when it comes to e-money, many of its rivals are already scrambling to compete in the domestic market.

Rivals for GoJek's core business

  1. transport:transportasi (GoRide・GoCar・GoSend)⇔Grab
  2. food delivery:pesan antar makanan (GoFood) ⇔Grab
  3. electronic money:uang elektronik (GoPay)⇔OVO / Dana / ShopeePay / LinkAja / Moka(Acquired by Gojek)

Speaking of "choice and focus," I used to read about General Electric Company's CEO Jack Welch's book Winning - Winning Management is a famous and and GE has grown exponentially by focusing only on businesses that can be ranked number one or two in the world. However, while this strategy has the advantage of maximizing business value and reducing costs, it also has the advantage of maximizing long-term demand and The disadvantage of misjudging the rate of growth of its rivals is that there is a significant loss in the event of misjudging the rate of growth of its rivals.

Right now, GoJek is focusing on corona protection for the drivers and vehicles it serves, and it is trying to differentiate itself from its competitors by building up the trust of users by improving safety.

Uber pulled out of Indonesia in 2018, making it a two-strong market with Grab GoRide, by the nature of being a motorbike taxi, can't keep up with social distancing. GoRide drivers carry a shield on their back, and users are required to wear a mask and, of course, a helmet You're also encouraged to bring your own, and you can check your driver's temperature on the app. GoCar allows you to check the cleanliness of your car, which indicates how clean and disinfected it is.

Due to the curfew following the PSBB (mass social restriction) enacted in the wake of the Corona disaster, delivery service GoSend has increased by 80% and everyday shopping service GoShop has more than doubled, and GoJek will now make driver temperature and cleanliness checks available to all services via the app for reference in order to enforce safe operational service standards.


情報共有 1

The sharing of visible results leads to a common recognition of the problems, but if there are people who are troubled because the scarcity of information is diminished by the increasing sharing, the political power to increase the position by monopolizing useful information is at work.

インドネシアのスタバの店員にありがたい人生の教訓を教わった件 2

When you order your usual iced coffee at your regular Starbucks, a familiar clerk usually talks to you in a friendly and familiar way, like "You came at an unusual time today," or "Is your usual iced coffee okay today?

宗教によって異なる「死んだらどうなる」の考え方 3

Both Christianity and Islam are religions derived from Judaism and believe in the one and only God, Jesus Christ (God Himself) or Allah, respectively.

株価操作なんてインドネシア株では当たり前 4

Stock prices fluctuate with sell and buy orders, and if you get a lot of sell orders and a lot of buy orders, the other investors will follow suit with "me too" and the stock will go up.

心臓に毛が生えたインドネシア人のずうずうしい転職活動を応援してみた 5

Since many Indonesians can't maintain mental stability without revealing a secret story to someone else.

日系企業のインドネシアでの存在意義 6

If Japan's population continues to decline at the current rate, domestic demand will continue to shrink, and if this happens, it is inevitable that domestic companies that find it difficult to survive in the Japanese domestic market alone will look for ways to make a living in overseas markets.

チャンスはあるが勝てる分野が 7

After living in Indonesia, talking to people on my own, and gradually understanding the local situation, I realized that starting a business in Indonesia is surprisingly difficult. The reason for the difficulty is the high shipping costs and tariffs, the competition from local companies, and the high running costs of IMTA and DPKK.

インドネシアのシステムインテグレーション業界 8

The other day, I had the opportunity to exchange opinions with JETRO (Japan External Trade Organization) about IT investment by Indonesian SMEs, and they raised an important issue related to the existence value of system integrators, such as "How can we explain the cost benefits of system investment?

肉体と精神と心と魂 9

Speaking of "Body and Soul," it's the debut song of SPEED, a member of the LDP's House of Councillors, Eriko Imai, who was unofficially appointed as parliamentary secretary of the Cabinet Office following yesterday's cabinet reshuffle, and the name of a long-established Indonesian women's fashion brand.

ジャカルタのラーメン市場 10

I came to Indonesia for the first time in October 1997. I didn't understand Indonesian, my job was hard, the people around me were unreasonable, and there was a time when I wanted to go back to Japan for a while.

ブランド力、技術力、資金力の3要素 11

After the Jakarta riots of 1998, when the rupiah plummeted and domestic companies with foreign dollar-denominated debt were struggling to pay interest, I was looking for a new business in Indonesia that would allow me to earn foreign currency.

日本とインドネシアの間でのタイムマシン経営が通じなくなっている件 12

I think that Yoshinoya overcame the frame of Japanese food and became Indonesian soul food. I am happy to see the scene where Japanese food culture is accepted by Indonesian people.

不景気の歴史 13

Since I came to Indonesia, I have seen the economic recession several times, but because of the spread of the new coronavirus this time, the economy will definitely go into recession, and in a few years' time it may be called corona shock or corona recession.

日本のバブル経済崩壊後とインドネシアの通貨危機後 14

When I entered university in 1991, at the end of the bubble economy, land and stock prices were exploding, Mitsubishi Estate had bought the Rockefeller Center Building, a symbol of America, and the women of the one-length body-con (like the Bubbly Dance of Tomigaoka High School's dance club) were dancing at Juliana Tokyo in the waterfront bay area, waving their fans.

内需と外需の自国経済に及ぼす影響 15

The situation in Japan is that even if public works investment is made, the money stays in the savings of companies and individuals, and domestic consumption does not increase, while the situation in Indonesia is that even if domestic consumption increases, the ratio of imported consumer materials is high, and domestic assets are flowing out to foreign countries.

2019年の総選挙を前にインドネシア政治史のおさらい 16

As the campaign (Kampanye) for next year's presidential election (Pemilu Pilpres Pileg Indonesia 2019) is lifted, it has been decided that the order in which the ballot papers will be printed will be No. 1 for the incumbent President Jokowi and Vice President Mahuru candidate pair and No. 2 for President Prabowo and Vice President Sandiagauno candidate pair.

インドネシアの国土と風土が生み出す産地特有のコーヒー 17

Located in the coffee belt between the Tropic of Cancer and the Tropic of Cancer, Indonesia is a country suitable for coffee cultivation, and during the 300 years of Dutch colonial rule that followed the advance of the East India Company in 1602, Arabica coffee was brought to the country and cultivation began in the plateau region with a favorable climate.

-Business Environment