Business Environment

Cloud Kitchen in Indonesia

The State of Cloud Kitchens in Indonesia

Cloud Kitchen (Satellite Kitchen) is a business where restaurants without Eat In (Dine In) space or Take Away (Take Away) take orders and deliver them on a smartphone app.

Grab Kitchen was the first to open 40 stores in Indonesia, but GoFood Kitchen, which was created as a joint venture by combining the know-how of India's Rebel Foods with GoJek's big data on the complexity of the Indonesian market and SME commerce, is on the side of the chase with 20 store openings (as of February 2020).

In the same online sales business, but unlike general merchandise sales, food delivery requires a location strategy that is tailored to the consumer market, and just like real stores, the concept of "branching out" is important, and Grab Kitchen is currently available in five major cities in Indonesia.

Criteria for selecting a cloud kitchen location

  1. The ability of the partner to be closer to the consumer, taking into account delivery distance
  2. The ability to meet more of the surrounding consumer's needs in one collective kitchen

GoFood Kitchen is set to close next month, and the GoFood Festival and Launched at the same time, no space rental fee is charged to partners, and full commission from sales system, while individuals can use their home kitchens to run a cloud kitchen business. The screening process for joining GoFood is not at home because if you do, the quality of service could be compromised. There should be a requirement for a kitchen in the commercial space.

The Future of Cloud Kitchens in Indonesia

However, if you become a partner of GoFood Kitchen or Grab Kitchen, the most important factor to consider when opening a restaurant is the location, but if you become a partner of GoFood Kitchen or Grab Kitchen, the most important factor to consider is the most strategic location that the decacorn companies, GoJek and Grab, have selected using all the information available.

Benefits of the Cloud Kitchen

  1. Basic amenities such as kitchen, water, drainage system, electrical lines and gas lines are provided, which reduces the rent and renovation costs of the store.
  2. As a delivery-focused business, you can use GoJek and Grab's existing delivery methods to reduce operational costs.
  3. There is no upfront payment of rent, which accounts for a large percentage of fixed costs in the restaurant business.
  4. It is easy to get a fixed, repeat customer (langganan) because of the speed of delivery from the time the order is received on the smartphone app to the time of delivery and the guaranteed customer service other than the food.
  5. The ability to use GoJek and Grab's cloud kitchens when expanding to other cities guarantees the best location and provides the best service from order receipt to delivery.

In the West, people tend to cook at home rather than order food from outside, but in Southeast Asia, including Indonesia, I think convenience-oriented, on-demand-based services are likely to grow even more because the younger generation, in particular, is not afraid of ordering food from outside.

Also, in terms of Indonesia's national character, I believe that in the past, AFI ( (Akademi Fantasi Indosiar) and general singing at Indonesian Idol Just as many celebrities were born out of proud amateurs, "gap moe" and "success story lovers Since there are so many "GoFoods", GoFoods and Grabs have a lot of delicious local and general home cooking buried in the region. I think that if we put out a project that would uncover the talent to make it, it would be a nationwide success.

In this way, we believe that Cloud Kitchen is a business model that not only revitalizes the Indonesian food and beverage industry and grows the market, but also provides opportunities for small-scale restaurant operators and housewives to start their own business with less capital.


情報共有 1

The sharing of visible results leads to a common recognition of the problems, but if there are people who are troubled because the scarcity of information is diminished by the increasing sharing, the political power to increase the position by monopolizing useful information is at work.

インドネシアのスタバの店員にありがたい人生の教訓を教わった件 2

When you order your usual iced coffee at your regular Starbucks, a familiar clerk usually talks to you in a friendly and familiar way, like "You came at an unusual time today," or "Is your usual iced coffee okay today?

宗教によって異なる「死んだらどうなる」の考え方 3

Both Christianity and Islam are religions derived from Judaism and believe in the one and only God, Jesus Christ (God Himself) or Allah, respectively.

株価操作なんてインドネシア株では当たり前 4

Stock prices fluctuate with sell and buy orders, and if you get a lot of sell orders and a lot of buy orders, the other investors will follow suit with "me too" and the stock will go up.

心臓に毛が生えたインドネシア人のずうずうしい転職活動を応援してみた 5

Since many Indonesians can't maintain mental stability without revealing a secret story to someone else.

日系企業のインドネシアでの存在意義 6

If Japan's population continues to decline at the current rate, domestic demand will continue to shrink, and if this happens, it is inevitable that domestic companies that find it difficult to survive in the Japanese domestic market alone will look for ways to make a living in overseas markets.

チャンスはあるが勝てる分野が 7

After living in Indonesia, talking to people on my own, and gradually understanding the local situation, I realized that starting a business in Indonesia is surprisingly difficult. The reason for the difficulty is the high shipping costs and tariffs, the competition from local companies, and the high running costs of IMTA and DPKK.

インドネシアのシステムインテグレーション業界 8

The other day, I had the opportunity to exchange opinions with JETRO (Japan External Trade Organization) about IT investment by Indonesian SMEs, and they raised an important issue related to the existence value of system integrators, such as "How can we explain the cost benefits of system investment?

肉体と精神と心と魂 9

Speaking of "Body and Soul," it's the debut song of SPEED, a member of the LDP's House of Councillors, Eriko Imai, who was unofficially appointed as parliamentary secretary of the Cabinet Office following yesterday's cabinet reshuffle, and the name of a long-established Indonesian women's fashion brand.

ジャカルタのラーメン市場 10

I came to Indonesia for the first time in October 1997. I didn't understand Indonesian, my job was hard, the people around me were unreasonable, and there was a time when I wanted to go back to Japan for a while.

ブランド力、技術力、資金力の3要素 11

After the Jakarta riots of 1998, when the rupiah plummeted and domestic companies with foreign dollar-denominated debt were struggling to pay interest, I was looking for a new business in Indonesia that would allow me to earn foreign currency.

日本とインドネシアの間でのタイムマシン経営が通じなくなっている件 12

I think that Yoshinoya overcame the frame of Japanese food and became Indonesian soul food. I am happy to see the scene where Japanese food culture is accepted by Indonesian people.

不景気の歴史 13

Since I came to Indonesia, I have seen the economic recession several times, but because of the spread of the new coronavirus this time, the economy will definitely go into recession, and in a few years' time it may be called corona shock or corona recession.

日本のバブル経済崩壊後とインドネシアの通貨危機後 14

When I entered university in 1991, at the end of the bubble economy, land and stock prices were exploding, Mitsubishi Estate had bought the Rockefeller Center Building, a symbol of America, and the women of the one-length body-con (like the Bubbly Dance of Tomigaoka High School's dance club) were dancing at Juliana Tokyo in the waterfront bay area, waving their fans.

内需と外需の自国経済に及ぼす影響 15

The situation in Japan is that even if public works investment is made, the money stays in the savings of companies and individuals, and domestic consumption does not increase, while the situation in Indonesia is that even if domestic consumption increases, the ratio of imported consumer materials is high, and domestic assets are flowing out to foreign countries.

2019年の総選挙を前にインドネシア政治史のおさらい 16

As the campaign (Kampanye) for next year's presidential election (Pemilu Pilpres Pileg Indonesia 2019) is lifted, it has been decided that the order in which the ballot papers will be printed will be No. 1 for the incumbent President Jokowi and Vice President Mahuru candidate pair and No. 2 for President Prabowo and Vice President Sandiagauno candidate pair.

インドネシアの国土と風土が生み出す産地特有のコーヒー 17

Located in the coffee belt between the Tropic of Cancer and the Tropic of Cancer, Indonesia is a country suitable for coffee cultivation, and during the 300 years of Dutch colonial rule that followed the advance of the East India Company in 1602, Arabica coffee was brought to the country and cultivation began in the plateau region with a favorable climate.

-Business Environment