Business Environment

マクドナルドインドネシアのブランド戦略【ロケーション重視からオンライン注文重視というビジネス拡大戦略の転換】

Business Environment

Brand Strategy of McDonald's Indonesia【Shifting from a location strategy to an emphasis on online ordering】

2021/9/3  

McDonald's, which has been adopting a brand strategy tailored to Indonesian lifestyles, has been forced to shift its business model from focusing on attracting purchasing power in stores to focusing on online ordering in response to the impact of restrictions on eating out due to the implementation of PSBB (Public Safety Board Border Security Bureau) restrictions following the spread of the new corona virus.

HokBenのブランド戦略【日本文化である和食の徹底的なローカライズ】

Business Environment

HokBen's brand strategy【Thoroughly localize the Japanese food that is part of Japanese culture】

2021/9/3  

Hoka Hoka Bento, born under the name and technical support of the Japanese "Hoka Hoka Bento", expanded its visibility throughout Indonesia through the development of its own menu and localization strategy, before being renamed to "HokBen" as a brand strategy based on advice from consumers.

J.COドーナッツのブランド戦略【スターバックスのサードプレイスという概念の模倣】

Business Environment

J.CO Doughnuts' brand strategy【Imitation of Starbucks' concept of a third place】

2021/9/3  

Indonesia's J.CO doughnuts have grown rapidly due to a brand strategy that mimics Starbucks' notion of a third place for the urban upper-middle class, while still conforming to the overall Southeast Asian culture where common people hang out and talk to roadside stalls.

Business Environment

The Possibility of Online Houseplant Sales Business【Potential demand is high due to the urbanization of Indonesian life】

2021/9/5  

Houseplant cultivation is booming among Indonesians who have been spending more time at home due to the corona crisis. The Indonesian government is working to identify potential EC registered businesses through local infrastructure development and information literacy education, and local growers are using the EC to expand their sales channels.

Business Environment

Resource Recycling Business in Indonesia【Making microbial organic fertilizer from household food waste】

2021/9/5  

In Indonesia, efforts to recycle food waste from the dinner table are being made to establish a basis for the residents' livelihoods by supporting the development of new products and the launch of new businesses, with a view to creating an eco-system that can be passed on to the next generation's children.

国営企業Telkomが運営するblanja.comの閉鎖【事業方針の路線変更を行うピボット戦略】

Business Environment

The closure of blanja.com, operated by state-owned Telkom【Pivot strategy to change the course of business policy】

2021/9/6  

Indonesia Telecom has taken a pivot strategy to close down its online marketplace and change its business course to focus on developing a platform for building a business ecosystem that promotes micro-enterprise participation in e-commerce and solves social challenges across industries.

オープンプラットフォームとしての電子決済手段【配車アプリに紐づいて発展したインドネシアの特殊な事情】

Business Environment

Electronic payment methods as an open platform

2021/9/12  

Smartphone app-based e-money in Indonesia has a history of growth as a means of payment on application platforms, and in a market where bank account ownership is low but smartphone penetration is high, there is room for future expansion of e-payment services as an open platform.

Business Environment

A health-conscious strategy deployed by a local drink-based startup【Jamu, Indonesia's leading medical drink】

2021/9/14  

As public attention has focused on the importance of boosting the body's immune system to prevent the spread of the new coronavirus, a local drinks startup is offering a variation of the traditional medicinal drink Jamu, made with turmeric, tumlawak and kuntur.

インドネシアのライフスタイルのオンライン化【企業グループ全体でのビジネスエコシステムの構築】

Business Environment

Bringing Indonesian Lifestyles Online【Building a Business Ecosystem for the Entire Corporate Group】

2021/9/15  

The telecom business ecosystem is about addressing social issues on a group-wide basis and building a new business platform using digital technology while leveraging telecom's existing online connectivity infrastructure.

インドネシアの電子マネーによるEC決済事情【消費者と事業者の双方にとっての利点】

Business Environment

E-Payment by Electronic Money in Indonesia

2021/9/15  

The benefits of smartphone payments for small and medium-sized businesses are shorter payment times, no change is required, transaction history is automatically recorded to help manage the books, and you don't have to go to the bank to save sales, and GoPay is trying to increase the number of micro-business partners across Indonesia.

インドネシアのクラウドキッチン事情【Grab KitchenとGoFood Kitchenの2強を中心に成長する新しい市場】

Business Environment

Cloud Kitchen in Indonesia

2021/9/17  

GoJek and Grab's Cloud Kitchen is a business that takes orders for delivery on a smartphone app, with no in-store dining space and no takeaway, and it's a business model that includes the possibility of supporting self-reliance by providing small-scale restaurant operators and housewives with the opportunity to start a business with little capital.

ポストコロナ禍のインドネシアでの会計システム

Business Environment

The state of the accounting system in Indonesia in the "post-corona disaster"【Introduced as an extension of the accounting firm's consultation services】

2021/9/18  

In Indonesia as well, the performance of cloud accounting systems has improved and become significantly cheaper, and post-corona disaster, more and more business is expected to be done remotely, and systematization of accounting operations is expected to be done not by IT companies, but by accounting firms as a set of bookkeeping services and tax consultancy.

インドネシアのシステムインテグレーション業界【2020年代はメーキングインドネシア4.0の追い風あり】

Business Environment

Brand power and technology required for business in Indonesia【A market where online and offline are connected】

2021/9/18  

After the Jakarta riots of 1998, when the rupiah plummeted and domestic companies with foreign dollar-denominated debt were struggling to pay interest, I was looking for a new business in Indonesia that would allow me to earn foreign currency.

スパイラル開発

Business Environment

System Development Methodology for Indonesia

2020/4/16  

When I joined a banking system company as a fresh graduate in the 1990s, I had never thought why waterfall was suitable for system development.

インドネシアのシステムインテグレーション業界【2020年代はメーキングインドネシア4.0の追い風あり】

Business Environment

The Importance of Doing Business in the Local Indonesian Market【Expertise in Fields Other than Work】

2021/9/18  

There are already many consulting companies that can help you expand your business in Indonesia, so it is relatively easy for a company or an individual who has no knowledge of Indonesia to start a business in Indonesia.

インドネシアのシステムインテグレーション業界【2020年代はメーキングインドネシア4.0の追い風あり】

Business Environment

A strategy based on cheap competition【The difficulty in the Indonesian market is cost】

2021/9/19  

I came to Indonesia for the first time in October 1997. I didn't understand Indonesian, my job was hard, the people around me were unreasonable, and there was a time when I wanted to go back to Japan for a while.

インドネシアのシステムインテグレーション業界【2020年代はメーキングインドネシア4.0の追い風あり】

Business Environment

Indonesia's system integration industry【2020s have a tailwind for Making Indonesia 4.0】

2021/9/19  

The other day, I had the opportunity to exchange opinions with JETRO (Japan External Trade Organization) about IT investment by Indonesian SMEs, and they raised an important issue related to the existence value of system integrators, such as "How can we explain the cost benefits of system investment?

インドネシアのシステムインテグレーション業界【2020年代はメーキングインドネシア4.0の追い風あり】

Business Environment

Future survival strategies in Indonesia【Getting harder to find areas to win】

2021/9/19  

After living in Indonesia, talking to people on my own, and gradually understanding the local situation, I realized that starting a business in Indonesia is surprisingly difficult. The reason for the difficulty is the high shipping costs and tariffs, the competition from local companies, and the high running costs of IMTA and DPKK.

日系企業のインドネシアでの事業展開【ガラパゴス市場に特化するか外の世界で勝負するかという選択】

Business Environment

Japanese Companies Doing Business in Indonesia【Choosing between specializing in the Galapagos market and competing in the outside world】

2021/9/19  

If Japan's population continues to decline at the current rate, domestic demand will continue to shrink, and if this happens, it is inevitable that domestic companies that find it difficult to survive in the Japanese domestic market alone will look for ways to make a living in overseas markets.

システム化を投資ではなく業務改善の過程と考える

Business Environment

Think of systemization as a process of business improvement, not an investment

2020/3/30  

In general, the implementation of a business system using packaged software requires large initial investment costs for software, DB licenses, new servers, etc.

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