Business Environment

McDonald's, which has been adopting a brand strategy tailored to Indonesian lifestyles, has been forced to shift its business model from focusing on attracting purchasing power in stores to focusing on online ordering in response to the impact of restrictions on eating out due to the implementation of PSBB (Public Safety Board Border Security Bureau) restrictions following the spread of the new corona virus.

Hoka Hoka Bento, born under the name and technical support of the Japanese "Hoka Hoka Bento", expanded its visibility throughout Indonesia through the development of its own menu and localization strategy, before being renamed to "HokBen" as a brand strategy based on advice from consumers.

Indonesia's J.CO doughnuts have grown rapidly due to a brand strategy that mimics Starbucks' notion of a third place for the urban upper-middle class, while still conforming to the overall Southeast Asian culture where common people hang out and talk to roadside stalls.

Houseplant cultivation is booming among Indonesians who have been spending more time at home due to the corona crisis. The Indonesian government is working to identify potential EC registered businesses through local infrastructure development and information literacy education, and local growers are using the EC to expand their sales channels.

In Indonesia, efforts to recycle food waste from the dinner table are being made to establish a basis for the residents' livelihoods by supporting the development of new products and the launch of new businesses, with a view to creating an eco-system that can be passed on to the next generation's children.

Indonesia Telecom has taken a pivot strategy to close down its online marketplace and change its business course to focus on developing a platform for building a business ecosystem that promotes micro-enterprise participation in e-commerce and solves social challenges across industries.

Smartphone app-based e-money in Indonesia has a history of growth as a means of payment on application platforms, and in a market where bank account ownership is low but smartphone penetration is high, there is room for future expansion of e-payment services as an open platform.

As public attention has focused on the importance of boosting the body's immune system to prevent the spread of the new coronavirus, a local drinks startup is offering a variation of the traditional medicinal drink Jamu, made with turmeric, tumlawak and kuntur.

The telecom business ecosystem is about addressing social issues on a group-wide basis and building a new business platform using digital technology while leveraging telecom's existing online connectivity infrastructure.

The benefits of smartphone payments for small and medium-sized businesses are shorter payment times, no change is required, transaction history is automatically recorded to help manage the books, and you don't have to go to the bank to save sales, and GoPay is trying to increase the number of micro-business partners across Indonesia.

GoJek and Grab's Cloud Kitchen is a business that takes orders for delivery on a smartphone app, with no in-store dining space and no takeaway, and it's a business model that includes the possibility of supporting self-reliance by providing small-scale restaurant operators and housewives with the opportunity to start a business with little capital.

In Indonesia as well, the performance of cloud accounting systems has improved and become significantly cheaper, and post-corona disaster, more and more business is expected to be done remotely, and systematization of accounting operations is expected to be done not by IT companies, but by accounting firms as a set of bookkeeping services and tax consultancy.

After the Jakarta riots of 1998, when the rupiah plummeted and domestic companies with foreign dollar-denominated debt were struggling to pay interest, I was looking for a new business in Indonesia that would allow me to earn foreign currency.

When I joined a banking system company as a fresh graduate in the 1990s, I had never thought why waterfall was suitable for system development.

There are already many consulting companies that can help you expand your business in Indonesia, so it is relatively easy for a company or an individual who has no knowledge of Indonesia to start a business in Indonesia.

I came to Indonesia for the first time in October 1997. I didn't understand Indonesian, my job was hard, the people around me were unreasonable, and there was a time when I wanted to go back to Japan for a while.

The other day, I had the opportunity to exchange opinions with JETRO (Japan External Trade Organization) about IT investment by Indonesian SMEs, and they raised an important issue related to the existence value of system integrators, such as "How can we explain the cost benefits of system investment?

After living in Indonesia, talking to people on my own, and gradually understanding the local situation, I realized that starting a business in Indonesia is surprisingly difficult. The reason for the difficulty is the high shipping costs and tariffs, the competition from local companies, and the high running costs of IMTA and DPKK.

If Japan's population continues to decline at the current rate, domestic demand will continue to shrink, and if this happens, it is inevitable that domestic companies that find it difficult to survive in the Japanese domestic market alone will look for ways to make a living in overseas markets.

In general, the implementation of a business system using packaged software requires large initial investment costs for software, DB licenses, new servers, etc.